I Help Founders Scale Without the MBA Playbook
You don't need another consultant who's only ever advised. I've built and sold a real company, and I know where problems hide. Together we'll find yours and build a system your team can actually run.
My Track Record
The Real Problem Is Rarely the Obvious One
Every organization has patterns it's stopped questioning. These are the ones worth examining before the next stage of growth.
The obvious fix isn't the real one
What looks like a resource problem is often a process problem. Uber asked me to find more space. Together we discovered the real constraint was a process that wasted the space they already had.
It works, but only when you're in the room
Most founders build something that runs on their instincts and presence. That's not a failure. It's how every business starts. The question is whether it can run without you.
The people who stayed can tell you why, but nobody's asked
You've had people stay for years and people leave in months. The difference isn't compensation or perks. It's something about the environment you built, maybe by accident. Your best people know what it is. That's worth understanding before your next hire.
Customer experience that happened by accident
Great customer experience isn't the result of good intentions. It's the result of deliberate design: the physical space, the hiring, the tools, and the feedback loops.
How I Work
I don't bring a pre-built playbook. I diagnose the specific structural problem, then build the system that solves it.
Reframe the problem
Find what's actually broken, not what feels broken. The presenting symptom is rarely the root cause, and the right diagnosis changes the entire approach.
Apply cross-domain thinking
Pull frameworks from cloud architecture, behavioral economics, service design. Wherever the right model lives. The best solution for your business probably wasn't invented in your industry.
Build systems that transfer
Everything is designed to work without me. Playbooks, processes, and operations your team (or a new owner) can run on their own.
Reframe the problem
Find what's actually broken, not what feels broken. The presenting symptom is rarely the root cause, and the right diagnosis changes the entire approach.
Apply cross-domain thinking
Pull frameworks from cloud architecture, behavioral economics, service design. Wherever the right model lives. The best solution for your business probably wasn't invented in your industry.
Build systems that transfer
Everything is designed to work without me. Playbooks, processes, and operations your team (or a new owner) can run on their own.
One Methodology. Four Domains.
Diagnose the real problem. Apply frameworks from outside your industry. Build systems your team can own.
Operations Efficiency
The obvious fix isn't the real one. I find the actual bottleneck and build systems around it.
Customer Experience
Customer experience isn't an attitude. It's a system. I build the system.
Product Optimization
Products are systems. I help you see what your product actually is, and what it should be.
Workforce Excellence
The people who stayed can tell you why. I build the systems that make them stay.
Ready to Think Differently About Your Business?
Tell me what's not working. I'll tell you what I see.
A 30-minute call. No pitch, just a diagnostic conversation.